Creativity Led | Strategically Driven | Design Inspired

I’m a creative strategist and communication design specialist who’s endlessly curious about all things creative. I believe every brand has the potential to connect, inspire, and leave a mark—and the right strategy can make that happen. My role? I like to think of myself as the Idea Weaver-in-Chief—braiding concepts, culture, and communication into ideas that actually stick.

My journey began in the brand team of a jewelry conglomerate, where I dived into marketing and communication—dreaming up, conceptualizing, and executing ideas that shaped brand identities. That’s where I discovered how creativity meets business. Over time, I worked with MNCs across industries, becoming the bridge between HR, marketing, stakeholders, and audiences.
Along the way, I realized brands needed a voice even within HR, and that spark led me to launch my own ideas lab—Yellow Creatives. At Yellow Creatives, I got to play in the exciting intersection of design and strategy—crafting campaigns, visual identities, digital content, social media strategies, employer branding, HR engagement initiatives, and more—for brands like Pepsico, Amazon, GlaxoSmithKline, and Pitney Bowes.

Wanting to ground my experience in deeper strategy, I pursued an MPS in Branding at the School of Visual Arts, New York. That’s where I honed the interdisciplinary side of brand thinking—exploring culture, behavior, and design with a strategic lens.

These days, I work across a wide mix of projects—helping brands, businesses, and even people solve problems using communication as my core tool. From building identities to rethinking engagement, from sharpening strategy to designing experiences, I bring together creativity and strategy to make ideas stick and stories matter.

Beyond work, I’ve got an eye for elegance—whether in interiors, style, or food. Travel keeps me curious—I love visiting a place once to discover it, then returning to see how it has evolved. If I could, I’d live in a state of beautiful, perpetual jet lag.