CREATIVITY LED | STRATEGICALLY DRIVEN | DESIGN INSPIRED

A graduate from School of Visual Arts, NYC in Brand Strategy with an MBA in retail management, with experience in brand and creative
strategy, marketing, and communication design, and employer branding, etc.

  • Experienced in brand development, management, strategy, and marketing, have worked with Fortune 500 companies like PepsiCo,
    Amazon, GSK, Pitney Bowes, Chobani

  • Have an interdisciplinary approach to brands and communication – combining elements from design, strategy, behaviors, and cultures

  • Strong background in research & analysis, translating observations to actionable insights, developing pitch presentations, exploring and
    implementing marketing tools and techniques and pursuing creative explorations for strategic ideas

EDUCATION

Masters in Brand Strategy (Honors)
School of Visual Arts, New York - 2017

Masters in Business Administration (MBA-Retail& Marketing)
Birla Institute of Management Technology (BIMTECH), India - 2010

Bachelors of Arts (BA - Economics Major)
Sophia College for Women, University of Mumbai, India - 2008

EXPERIENCE

Freelance Brand Strategist

January, 2017 - Present

Conduct behavioral, cultural, qualitative research and audit to guide the brand strategy, translating observations into actionable insights.
Identify business gaps and inform brand opportunities through market audits, trend-watching, and competition mapping & assessment.
Conceive creative strategies for the brand’s visual identity, create brand assets, design communication, maintain a cohesive brand personality, tone, look, and feel.

Assisted a financial services company with brand strategy, visual identity, website development, and ongoing collaterals development.
Assisted a visual artist with website design and idea generation for a greater online presence.
Worked on cultural strategy of a global liquor brand for a multi-national re-launch by creating material for customer segmentation.
Assisted a tech startup in conceptualizing and executing marketing initiatives and internal and external design work.
Worked with food startup brand Chops Beef Jerky (a part of the Chobani Food Incubator 2017), to develop strategic brand territory, positioning statement, competitive analysis, brand tools & frameworks, recommended creative brand activations across touchpoints.
Developed ideas and proposal with Interbrand for Worldwide Head of Brand HP, for the global brand to revive the print business by exploring revolutionary opportunities for 3D printing and inspiring to take a step, a stretch, and a leap (2017).

Co-founder,
Strategy & Design Director

Yellow Creatives, India
August 2015 - December 2016

A boutique creative design and marketing communication firm focused on communication strategy and strategic problem solving using design thinking and a creative approach. Led ideation to execution of several campaigns including creative strategy, brand identity, digital and social media marketing, employer branding, HR engagement campaigns, creative marketing et al.

Achieved repeat assignments from all clients. Ideated and executed over 20 strategic campaigns.
Handled a diverse portfolio of clients like PepsiCo, Amazon, Glaxo Smith Kline, Pitney Bowes Inc., Perfetti, and Woman at Work.

Brand Consultant

Pitney Bowes, India
April 2013 – July 2015

Brand Consultant for Pitney Bowes – a Fortune 100 company. Led brand building, employer branding, PR and communication development and design projects.  Achieved a reduction in attrition by over 30% through employee engagement and Diversity and Inclusion campaigns.

Marketing Lead

Rudraksh Tradelinks Ltd., India
February 2012 – March 2013

Spearheaded marketing of home furnishings and garments (Indian ethnic wear for women) for key accounts like Bharti Walmart, Fabindia and other export houses. Enhanced incremental sales by over 50% in one year by implementing a marketing program and building a business development function.

Assistant Marketing Manager,
Head of Visual Merchandising

Gitanjali Gems Ltd., India
February 2010 - December 2011

Gitanjali Group is the leading jewelry retailer in India with $2bn revenue

  • Experienced in brand management, new brand development, marketing initiatives through ideation, formulation,
    design and execution

  • Led marketing and communication and PR for brand Gili; executed 10 marketing campaigns, fostered multiple
    brand partnerships in 2 years

  • Conceptualized annual marketing plans, brand activations, and executions

  • Developed core brand, marketing and communication strategy with senior management and worked extensively with
    agencies on creative briefs

  • Achieved complete incubation and roll out of 2 new sub-brands, loyalty program, piloted e-commerce program

  • Increased sales by over 25% during the period using communication

Download CV Here